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Cookie Policy

Last Updated: December 2025

About This Cookie Policy
This Cookie Policy explains how Aurum Influence (“we”, “us”, or “our”) uses cookies and similar technologies on our website. It should be read together with our Privacy Policy, which explains how we use personal data. By continuing to use our site, you agree to the use of cookies as described in this Policy (to the extent you consent via our cookie banner for non-essential cookies). We provide options for you to manage
your cookie preferences at any time.

What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, etc.) when you visit a website. Cookies store certain information about your usage or preferences. Similar technologies include pixels, web beacons, local storage, and SDKs; in this Policy, we collectively refer to all of these as “cookies.” Cookies serve various purposes, such as enabling site functionality, improving user experience, and helping us analyse how the site is used. Cookies typically do not identify you as an individual directly, but they may store unique identifiers or preferences associated with your device.

Types of Cookies We Use
Our website uses the following categories of cookies:

  • Strictly Necessary Cookies: These cookies are essential for the website to function properly. They enable core features like security, network management, and accessibility. For example, if our site has a login area or a form, necessary cookies might keep you logged in during your session or remember your form inputs as you navigate pages. These cookies do not require consent under law, but we list them here for transparency.
  • Preferences/Functionality Cookies: These cookies allow our site to remember choices you make and provide enhanced, more personalized features (for instance, remembering your language preference or other customizations). If we use such cookies, they might store things like your location preference or whether you’ve dismissed a pop-up so it doesn’t show again. Consent is required for these cookies, as they are not strictly necessary.
  • Analytics/Performance Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this information to improve our site’s performance and content. For example, we use Google Analytics, which sets cookies like _ga and _gid to collect information about site traffic and user behaviour. These analytics cookies might tell us which pages are most popular, how long users stay on a page, and if users encounter errors. All data collected is aggregated and not personally identifiable. We require your consent before setting analytics cookies, in compliance with UK Privacy and Electronic
    Communications Regulations (PECR).
  • Advertising/Targeting Cookies: Currently, we do not use advertising cookies. These would be cookies used to track browsing habits and activity across our site and others in order to deliver personalized advertisements. Examples include cookies set by social media networks when a page includes a share button, or by third-party ad networks. If in future we decide to utilize marketing cookies (for retargeting ads or similar), we will update this Policy and obtain prior consent. As of now, you should not encounter targeting cookies on our site, and any marketing-related data is handled via non-cookie methods or only after explicit opt-in.

The Cookies We Set
We keep an updated list of the specific cookies in use on our site. Below are examples to illustrate the kinds of cookies you might encounter:

  • _ga (Google Analytics) – Type: Analytics. Purpose: Used to distinguish unique users by assigning a randomly generated ID, helping us count visitor numbers and understand usage patterns. Duration: Persistent, expires 2 years from set/update.
  • _gid (Google Analytics) – Type: Analytics. Purpose: Used to distinguish users on a day-to-day basis, storing session ID and usage for each day. Duration: Persistent, expires after 24 hours.
  • cookie yes-consent (Cookie Yes) – Type: Strictly Necessary. Purpose: Remembers a user’s cookie consent preferences so that the cookie banner respects your choices (e.g., which categories you accepted or rejected). Duration: Persistent, usually 1 year.
  • XSRF-TOKEN – Type: Strictly Necessary. Purpose: Security cookie used to prevent cross-site request forgery attacks (helps ensure that form submissions come from you, not a malicious script). Duration: Session (expires when you close your browser.
  • [YourSessionCookieName] – Type: Strictly Necessary. Purpose: Maintains an anonymous session for the user (for example, if we implement a session to store form progress or login state). Duration: Session.

(Note: The above are illustrative. For a full current list of cookies, please refer to our cookie consent banner “Details” section or contact us.) We periodically scan our website for cookies and update this list to remain accurate. Third-party providers (discussed below) may update their cookie names and durations, and we will reflect significant changes here.

How You Can Control Cookies
‍Consent Management: When you first visit our site, you will see a cookie consent banner. This banner allows you to accept all cookies, reject non-essential cookies, or customize your preferences by category (e.g., to allow analytics but not personalization). No non-essential cookies (analytics or preferences) will be set unless and until you give consent (e.g., by clicking “Accept” or selecting specific categories in the “Cookie Settings” panel). You can revisit your consent choices at any time by clicking the “Cookie Settings” link (usually found in our website footer or accessible via the cookie icon). This will bring up the consent manager where you can toggle categories on or off according to your wishes.

Browser Settings: In addition to our on-site controls, you have the option to manage cookies through your web browser settings. Most browsers allow you to view, delete, or block cookies (either all cookies or cookies from specific sites). For example, you can typically find cookie controls under the “Privacy” or “Security” settings of your browser. You can delete cookies already stored on your device and set most browsers to prevent cookies from being placed. However, please be aware that if you disable all cookies via your browser (including essential cookies), some parts of our site may not function properly. At minimum, blocking strictly necessary cookies could impair core functionality like security and form submissions. We recommend using the granular controls in our consent banner for non-essential cookies to get the best experience.

Do Not Track: Our site honours “Do Not Track” (DNT) signals to the extent feasible. If your browser is configured with DNT, we treat it as an indication that you do not want to be tracked by analytics or advertising cookies, and our cookie consent tool will reflect that (i.e., it will default opt-outs for those categories). Please note that not all browsers implement DNT consistently, so using our consent tool is the most
reliable way to manage preferences.

Third-Party Cookies
Some cookies on our site are placed by third-party services that we use. Third-party cookies are cookies set by domains other than auruminfluence.com. The primary third-party services we use that set cookies include:

  • Google Analytics: As mentioned, Google Analytics sets cookies (_ga, _gid, etc.) to collect information about how visitors use our site. Google may also set additional cookies (like _gat to throttle request rate). The data collected (e.g., IP address, device info) is transmitted to Google’s servers (which may be in the U.S. or other countries) and aggregated for analysis. We have configured Google Analytics to anonymize IP addresses for UK/EU visitors (which means Google truncates IPs to avoid identifying individuals). Google Analytics is a data processor for us; it does not use the data for its own purposes except as allowed in the Google Analytics terms. For more details, you can read Google’s Privacy Policy and specifically how it pertains to Analytics. If you prefer to opt out of Google Analytics entirely, Google provides a browser add-on as noted above.
  • Cookie Consent Platform: We use a cookie consent management tool (e.g., CookieYes or a similar provider) to display the cookie banner and record your choices. This tool may set a necessary cookie to remember your consent decisions (as noted in our cookie list). That cookie simply stores an indication of which categories you consented to, and no personal data. The consent records are stored to demonstrate compliance (per UK GDPR requirements for consent logging). Our consent tool provider might process some anonymized data (like an anonymized user ID or your country, to show the correct banner variation), purely for providing the service.

Aside from the above, we currently do not embed features like social media plugins or advertising networks that set cookies. If in the future we add functionality such as YouTube video embeds, social share buttons, or other third-party content that might set cookies, we will update this Policy and ensure those are covered by the consent banner.

Please note that third parties (including analytics providers or any external sites linked from our website) may have their own cookie and privacy policies. We do not have direct control over the cookies they set. However, our consent manager will block third-party scripts that set cookies until you give consent. For example, if we had a YouTube video embed, our tool would prevent YouTube from setting cookies until you opt in to media/functional cookies. We take care to only work with third-party services that respect user consent and privacy.

Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational or legal reasons. If we make material changes, we will notify you by updating the “Last Updated” date at the top of this Policy and, if significant (for example, if we introduce new categories of cookies), we may also provide a notice on our homepage or re-prompt for consent. We encourage you to
review this Policy periodically for any updates. Your continued use of our website after any update to this Policy will constitute your acknowledgment of the changes and (where applicable) your agreement to the updated policy on cookies.

Contact Us
If you have any questions about our use of cookies or similar technologies, please contact us at: privacy@auruminfluence.io. You can also reach out to that email if you need more detail on the cookies currently in use, or if you believe that our site is setting a cookie that is not listed or not covered by your consent (we will investigate and address any such issue).

By ensuring clarity in our Cookie Policy, we aim to build trust and offer you control. Thank you for visiting Aurum Influence’s website, and please enjoy your experience knowing we respect your privacy choices.