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Privacy Policy

Last Updated: December 2025

Introduction:
This Privacy Policy explains how Aurum Influence (“we”, “us”, or “our”) collects, uses, and protects personal information in compliance with the UK Data Protection Act 2018 and the UK GDPR. We are committed to transparent, halal-compliant business practices – we value your privacy and handle all data ethically and lawfully. By using our website or services, you agree to the terms of this Privacy Policy.

‍Information We Collect:
We may collect and process the following personal data:

  • Contact Information: Name, email address, phone number, and social media handles.
  • Business Details: Company/brand name, job title, and business address (if you represent a brand).
  • Influencer Profile Data: If you are an influencer, information such as your social media profiles, follower counts, and content niche may be collected when you apply or register with us.
  • Website Usage Data: IP address, browser type, and pages accessed on our site (collected via cookies or analytics).

We collect data directly from you (e.g. when you fill out our contact form or email us) and through automated means like cookies when you use our website. We do not knowingly collect data from anyone under 16 years of age.

How We Use Your Information:
We use personal information for the following purposes:

  • Providing Services: To respond to inquiries and connect influencers with brands as requested. For example, if you are a brand, we use your contact information to discuss campaign opportunities; if you are an influencer, we use your profile data to match you with suitable brand campaigns.
  • Administration: To maintain internal records, manage contracts, and process payments (in line with agreed terms, never involving interest-based charges).
  • Communication: To send updates related to our services or campaigns. We will only send you marketing emails or newsletters with your explicit consent, and you can opt out at any time.
  • Improvement of Services: To analyse site usage and campaign performance. For instance, we may review website traffic data (via cookies/analytics) to improve user experience. Any analytics data is aggregated and does not directly identify you.

We ensure that we have a valid legal basis for processing your data. Typically, this will be one of the following: (a) your consent (for example, for optional marketing communications), (b) performance of a contract (fulfilling our services to you), or (c) our legitimate interests in operating and improving our services (balanced against your data protection rights).

Cookies and Tracking Technologies:
We use cookies and similar technologies on our website to provide core functionality and to analyse usage (see our separate Cookie Policy for full details). For example, we use analytics cookies to understand which pages are most visited. Cookies are small text files placed on your device; they do not give us access to your computer. You can control cookies through your browser settings or our cookie consent tool – you may choose to decline non-essential cookies, and our site will still function (though some features, like personalized content, may be limited).

Data Sharing and Disclosure:
We respect the confidentiality of your personal data. We do not sell your personal information to third parties. We only share data in limited situations:

  • Service Providers: We may share information with trusted third-party service providers who perform functions on our behalf (for example, cloud hosting, analytics services, or email newsletter platforms). These providers will only use your data under our instructions and must protect it in line with this Policy.
  • Brands and Influencers: As an influencer marketing agency, our core service involves sharing necessary information between influencers and brand clients. We will share influencer profile data with a prospective client only for campaign consideration (with the influencer’s prior consent) and likewise share campaign requirements or briefs from a brand with selected influencers.
  • Legal Requirements: We may disclose data if required by law, regulation, or legal process (such as a court order), or to enforce our agreements and policies. If law enforcement or government authorities formally request information and we’re compelled to comply, we will do so in accordance with UK law.
  • Business Transfers: In the unlikely event that our company is involved in a merger, acquisition, or sale of assets, personal data may be transferred to the new owner to ensure continuity of service. We will ensure the new owner is bound to respect your personal data in a manner consistent with this Privacy Policy.

Any third parties with whom we share data are obligated to handle it according to applicable data protection laws and for the purposes we specify. We never share personal data with any third-party advertisers or for purposes not mentioned in this Policy without obtaining your consent.

Data Storage and Security:
Your personal data is stored on secure servers within the UK or European Economic Area (EEA). We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and secure socket layer (SSL) technology for our website. We limit access to personal information to those employees, contractors, or agents who need it to perform their job duties. All such personnel are bound by confidentiality obligations.

While we strive to protect your data, please note that no method of transmission over the internet is 100% secure. However, we continuously review and update our security practices to adapt to new threats and ensure the highest standards of data protection. If we become aware of a data breach that affects your personal information, we will notify you and the ICO (Information Commissioner’s Office) as required by law.

Data Retention:
We will retain your personal data only for as long as necessary to fulfil the purposes outlined in this Policy. For example, if you are an influencer who signs up, we will keep your profile data while you are active in our roster; if you are a brand client, we retain your contact and contract information for the duration of our business relationship and for a reasonable period thereafter for record-keeping (e.g. accounting or legal compliance). We periodically review the data we hold and delete or anonymize information that is no longer needed. Personal data that is no longer required will be securely disposed of.

Your Rights:
As a user of our services or site, you have rights under UK data protection law regarding your personal data. These include:

  • Access: You can request a copy of the personal data we hold about you. This is commonly known as a “Subject Access Request.” We will provide this information free of charge within one month of the request.
  • Rectification: If any of your data is inaccurate or incomplete, you have the right to ask us to correct it. We encourage you to keep your information up to date by notifying us of any changes.
  • Erasure: You have the right to request that we delete your personal data (“right to be forgotten”), for instance if the data is no longer necessary for the purposes it was collected. We will honour such requests wherever possible, provided we do not have a legal obligation or overriding legitimate interest to retain the data.
  • Restriction: You can ask us to restrict (pause) processing of your data in certain circumstances (e.g. if you contest the accuracy of the data or have objected to processing).
  • Objection: You may object to our processing of your personal data based on legitimate interests, and we will consider your objection. You also have an absolute right to object to direct marketing – if you unsubscribe or opt-out, we will stop sending you marketing communications.
  • Data Portability: Where processing is based on your consent or the performance of a contract, you have the right to receive the personal data you provided to us in a structured, commonly used, machine-readable format, and to request that we transmit it directly to another data controller if technically feasible.

To exercise any of these rights, please contact us at the email address provided in the Contact section below. We may need to verify your identity before fulfilling your request. We will respond to all legitimate requests without undue delay and at the latest within one month, as required by law. If your request is particularly complex or if you have made multiple requests, we may extend this period by a further two months, but we will inform you of any extension and the reasons for it.

Withdrawal of Consent:
Where we rely on your consent to process personal data, you have the right to withdraw that consent at any time. For example, if you consented to receive our newsletter, you can opt out by clicking the unsubscribe link in any email or by contacting us. Withdrawal of consent will not affect the lawfulness of processing done before such withdrawal. If you withdraw consent, we will cease the related processing activities.

Cookies & Opt-Out:
For information on how to opt out of non-essential cookies, or to adjust your preferences, please see our Cookie Policy and use the cookie consent mechanism on our site. As noted above, you can also set your browser to refuse cookies. Additionally, you can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

Third-Party Links:
Our website may contain links to third-party websites (for example, social media platforms or articles of interest). Please note that these external sites are not operated by us and will have their own privacy policies. We do not accept any responsibility or liability for the content or data practices of third-party sites. We recommend that you review the privacy policy of any website you visit via links from our site.

International Data Transfers:
As a UK-based agency, we primarily store and process data within the UK or EEA. If we ever need to transfer your personal data outside the UK/EEA (for example, using a cloud service provider based in another country), we will ensure an adequate level of protection for your data. This could include using providers in countries deemed to provide an adequate level of data protection by the UK (or EU) authorities or implementing standard contractual clauses and other safeguards. We will inform you if such a transfer is necessary and the safeguards in place.

Compliance and Halal Ethics:
We hold ourselves to high ethical standards in line with halal business principles. This means we prioritize honesty, transparency, and fairness in all data practices. We do not engage in interest-based financial practices, and we ensure all marketing content we handle is halal-compliant (no data related to prohibited industries is collected or used). If you have any questions about how our values inform our privacy practices, please feel free to ask. Our approach to privacy is not just about legal compliance but also about earning and keeping your trust.

Your Choices:
Providing personal data is typically voluntary. If you choose not to provide certain information (such as declining to share contact details), we may not be able to offer some services – for instance, we cannot reach out to you about a campaign without contact info. However, you are welcome to browse our website with minimal data collection by adjusting cookie settings. You also have choices regarding marketing: we will only send you promotional emails if you’ve opted in, and you can opt out at any time. We will never send you third-party marketing or unrelated offers.

Questions or Complaints:
If you have any concerns or complaints about how we handle your data, we encourage you to contact us first so we can address the issue. We will respond promptly and work in good faith to resolve any problem. If you are not satisfied with our response, you have the right to lodge a complaint with the UK’s supervisory authority for data protection, the Information Commissioner’s Office (ICO). You can find details on how to report a concern on the ICO’s website.

Contact Us:
For any questions, requests, or comments regarding this Privacy Policy or our data practices, please contact us at:

Email: privacy@auruminfluence.io (for privacy inquiries)
Address: United Kingdom

Please include your name and contact information with your inquiry. We will handle privacy-related communications with confidentiality and care.

Updates to This Policy:
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make significant changes, we will notify users by posting a prominent notice on our website or by other appropriate means. The “Last Updated” date at the top indicates when the latest changes were made. We encourage you to review this Policy periodically to stay informed about how we are protecting your information. Continuing to use our website or services after a Policy update constitutes acceptance of the revised terms.

By maintaining this Privacy Policy, we aim to illustrate our strong commitment to your privacy and to our compliance with UK GDPR. Thank you for trusting Aurum Influence with your information. We are dedicated to safeguarding it in line with both the law and our ethical values.