Assistant icon, will direct the user back to the top of the homepage

Privacy Policy

Last Updated: December 2025

1. Introduction
Welcome to Aurum Influence. These Terms and Conditions (“Terms”) govern the use of our website and services. By accessing our website at auruminfluence.com (the “Site”) or engaging our influencer marketing services, you (“you” or “Client”) agree to be bound by these Terms. If you do not agree with any part of these Terms, please do not use our Site or services. We are a company registered in England and Wales, and these Terms are governed by English law. Our services and content are provided in accordance with halal business principles – we do not engage in any practices contrary to Islamic ethical standards (for example, we do not work with campaigns involving alcohol, gambling, or interest-based finance).

These Terms form a legally binding agreement between you and Aurum Influence. They apply whether you are a brand/client using our agency services or an influencer participating in our campaigns (with any necessary role-specific terms provided in campaign agreements). We recommend that you read these Terms carefully and contact us if you have any questions.

‍2. Services and Scope of Work
Aurum Influence is a boutique influencer marketing agency specializing in the automotive niche. Our core services include connecting automotive brands with social media influencers, campaign strategy and management, content coordination, and performance reporting. The exact scope of services for a particular campaign or client engagement will be agreed in writing (e.g., in a proposal or campaign brief).

  • Service Delivery: We will use reasonable skill and care in executing influencer campaigns, including vetting influencers, facilitating agreements, and ensuring content meets the campaign requirements and halal compliance guidelines. Both parties (the Client and the Agency) agree to collaborate in good faith. The Client shall provide timely information, materials (such as product details or branding assets), and approvals as needed for the campaign. The Agency does not guarantee specific results (such as a certain number of sales or followers) unless explicitly agreed as part of the KPIs in a written agreement.
  • Influencer Content: The Client understands that influencers operate as independent contractors. We will make commercially reasonable efforts to ensure influencers create content that aligns with the brand’s guidelines and our halal standards (e.g., no inappropriate imagery or language). However, the influencers retain creative control within the agreed brief. The Client is responsible for reviewing and approving content if they require, prior to publication. We are not liable for any unexpected actions of the influencer that were outside our reasonable control or contrary to instructions (though we will intervene and assist in rectifying any issues if they arise).
  • Halal Compliance: All campaigns will exclude non-halal elements. This means no promotion of alcohol, gambling, pork products, or interest-based financial services will be included in any content or partnership. Both the Agency and the Client agree to uphold these values. If at any point the Client requests a campaign or content that conflicts with halal compliance (even inadvertently), the Agency reserves the right to refuse or terminate that particular activity in order to maintain ethical standards, without penalty.

3. Fees and Payment Terms
When you engage our services, we will outline the fees or commission structure in a separate agreement or invoice. Our standard payment terms are as follows:

  • Quotes and Invoices: We will provide a quote or campaign proposal detailing the pricing (whether a fixed project fee, a monthly retainer, or commission-based). Once you agree and the campaign commences, we will issue invoices according to the schedule stated (e.g., 50% upfront and 50% after campaign completion, or net 30 days after invoice date, etc., as specified in the agreement). All fees are in GBP and are subject to any applicable UK taxes (e.g., VAT) which will be added where required.
  • Payment Due Date: Payments are due within the timeframe stated on the invoice (typically within 30 days of the invoice date, unless otherwise agreed). Timely payment is essential for us to continue providing services and paying influencers on schedule.
  • No Interest on Late Payments: In accordance with our halal business principles, we do not charge interest or late fees on overdue payments. We trust our clients to honour their payment obligations. However, if payment is significantly delayed (e.g. more than 30 days past due), we reserve the right to suspend further work or campaign activities until the invoice is settled. We will provide notice and attempt to work out a payment plan or solution in good faith before suspension.
  • Non-Payment: If an invoice remains unpaid for an unreasonable period and the Client is unresponsive to payment reminders, we may terminate the services for breach (see Termination section below). The Client will still be responsible for paying for any services already rendered or costs incurred up to termination. We also reserve the right to recoup any costs we advanced on the Client’s behalf (for example, influencer fees paid out-of-pocket by the Agency) plus any direct recovery costs, but again, no interest will be added.
  • Influencer Payments: If we handle paying influencers on the Client’s behalf, those funds may be required upfront or as part of the fee structure. We will clearly communicate any such requirements. The Client ultimately agrees to fund the agreed compensation for influencers and any campaign expenses. The Agency will not be liable to pay influencers out of pocket if the Client fails to provide the necessary funds.

4. Intellectual Property Rights
Intellectual property (IP) rights in the content created during campaigns (such as photographs, videos, captions, etc.) are an important aspect of influencer marketing. The following terms apply:

  • Client Materials: The Client retains all rights in any trademarks, logos, slogans, or other content they provide to us or to influencers for use in campaigns. The Client grants us (and the influencers involved) a royalty-free, non-exclusive license to use those materials for the purpose of executing the campaign. We will not use the Client’s IP for any other purpose without permission.
  • Influencer Content: By default, the original content created by an influencer is owned by that influencer (or the influencer’s licensor) as their intellectual property. However, as part of campaign agreements, influencers typically grant the Client a license to use the content they create for promotional purposes. We will facilitate agreements where the influencer grants the Client the necessary usage rights (for example, the right to repost the influencer’s images/videos on the Client’s social media or website, and perhaps usage in ads if agreed). The scope of usage (territory, duration, media) will be defined per campaign. The Client agrees to only use influencer content within the agreed scope to respect the creator’s rights.
  • Portfolio Use: We are proud of the campaigns we execute and may wish to showcase non-confidential aspects as part of our portfolio or case studies. You grant us the right to reasonably feature your brand name and non-sensitive campaign details (e.g., high-level results or screenshots of published influencer posts) in our portfolio, website, or marketing materials, solely for the purpose of showcasing our services to prospective clients. We will not disclose any confidential or sensitive data (like sales figures or strategy
    secrets) without your explicit consent. If you prefer that we do not include your campaign in our public case studies, please inform us in writing and we will respect that.
  • No Third-Party IP Infringement: Each party warrants that any materials they provide (or any content they ask to be created) do not infringe on third-party intellectual property rights. For instance, the Client should not ask an influencer to use unlicensed music or images in a video, and any content we create will either be original or properly licensed. If any third-party IP (like a music track or a photograph) is needed, we will obtain the appropriate license or clearance. Each party agrees to indemnify the other if a breach of this warranty causes the other party loss (e.g., if the Client gives us a logo that they don’t have rights to use and it causes a dispute, the Client would be responsible for that issue).

5. Acceptable Use of Our Site
When using our website, you agree to use it only for lawful purposes. You shall not:

  • Violate any applicable laws or regulations while interacting with our site or content.
  • Attempt to gain unauthorized access to any part of the site, server, or database connected to our site.
  • Engage in any activity that could damage, disable, or impair the site’s functionality or interfere with other users’ ability to use the site (including spreading viruses, spam, or malicious code).
  • Use the site to harass, defame, or harm others, or post any content that is offensive, obscene, or violates the rights of any party.

We reserve the right to suspend or terminate access to our website (and services) for any user who, in our reasonable opinion, violates these acceptable use standards or any other provision of these Terms.

6. Confidentiality
Both the Client and the Agency may exchange confidential information during the course of the relationship (such as business plans, influencer lists, budgets, etc.). Each party agrees to keep the other’s confidential information strictly confidential and to use it only for purposes of fulfilling the contract. We will not disclose your confidential information to any third party except to those involved in the campaign on a need-to-know basis (and under obligations of confidentiality), or as required by law. This confidentiality clause remains in effect even after the campaign or contract ends.

7. Liability

7.1.  Limitation of Liability: To the fullest extent permitted by law, Aurum Influence’s total liability to you for any claims arising under these Terms or in relation to our services will be limited to the total fees paid by you for the specific campaign or service in question. We will not be liable for any indirect, consequential, or special damages, including but not limited to loss of profit, loss of revenue, loss of business opportunity, or reputational harm. The Client acknowledges that influencer marketing results can vary and that the Agency cannot guarantee outcomes beyond our control (such as public reception of content or social media algorithm impacts).

7.2. No Liability for Certain Acts: We are not liable for: (a) any content posted by influencers that deviates from the approved brief if such deviation was not reasonably foreseeable or preventable by us (though we will work to correct any issues if they arise); (b) any temporary downtime or technical issues with our Site, as long as we act diligently to restore service; (c) any delays or failures in performance caused by events beyond our reasonable control (force majeure events such as natural disasters, strikes, government regulations, or widespread platform outages).

7.3. Statutory Rights: Nothing in these Terms excludes or limits liability that cannot be limited by law, such as liability for death or personal injury caused by negligence, or liability for fraud or fraudulent misrepresentation. Your statutory rights as a consumer (if you are engaging us as an individual consumer) are not affected.

8. Indemnification
The Client agrees to indemnify and hold harmless Aurum Influence, its directors, employees, and agents, against any third-party claims, losses, or damages arising out of: (a) the Client’s breach of these Terms, (b) content or materials provided by the Client for campaigns (e.g., if the Client supplies imagery or claims that infringe on another’s rights or are false/misleading), or (c) the Client’s unlawful or negligent use
of the Site or our services. This indemnity means that if a third party (for example, a competitor or regulatory body) takes action against us due to something that was the Client’s responsibility, the Client will cover our costs and losses. We will promptly notify you of any such claim and cooperate in the defence.

Similarly, Aurum Influence will indemnify the Client for any third-party claims arising from the Agency’s breach of these Terms or negligence. For instance, if we fail to obtain a necessary license for content and it causes a legal issue, we will take responsibility. Each party will mitigate any losses and inform the other as soon as an issue arises.

9. Termination
9.1. Termination by Either Party: Either party may terminate the engagement or any specific campaign for convenience with written notice if no fixed term was agreed (typically we ask for 30 days’ notice for retainer clients). For project-based campaigns with a defined timeline, early termination by the Client may incur fees for work already done or non-cancellable commitments to influencers. We aim to be fair and will outline any cancellation terms in campaign agreements.

9.2. Termination for Breach: If either party materially breaches these Terms or any signed agreement and fails to remedy the breach within 14 days of receiving written notice of it, the other party may terminate the agreement immediately visitscotland.org. For example, if the Client repeatedly fails to pay invoices without valid reason, or if the Agency fails to deliver services to the standard agreed and doesn’t fix the issue, the non-breaching party can end the relationship. No penalty will apply to the terminating party in such cases, but rights accrued up to termination remain (e.g., we are still entitled to payment for work done, or the Client is entitled to a refund for services not delivered, as appropriate to the situation).

9.3. Immediate Termination: We reserve the right to terminate or suspend services immediately if the Client’s behaviour or content requirements put us in a position of violating our halal compliance or legal obligations. For instance, if a client insists on promoting an ineligible product (alcohol, etc.) despite our policy, we cannot continue. Similarly, if an influencer engaged in the campaign becomes involved in misconduct that could harm the Client’s reputation, we will take immediate action (potentially removing the influencer from the campaign) and discuss next steps with the Client.

9.4. Effects of Termination: Upon termination, the Client agrees to pay for all services rendered and approved expenses incurred up to the termination date. We will deliver any work product completed (or a pro-rata portion for partially completed work, if applicable). Each party will return or destroy the other’s confidential information upon request (or as required by confidentiality obligations). Sections of these Terms which by their nature should survive termination (such as Intellectual Property rights for content already delivered, confidentiality, liability, and indemnity clauses) will continue to be in effect.

10. Dispute Resolution
We value our clients and aim to resolve any disagreements amicably through discussion. In the event of a dispute, the parties agree to first attempt to resolve it by escalation to senior management and good-faith negotiation. If we cannot resolve the issue informally within a reasonable time, we (Client and Agency) can consider mediation or another alternative dispute resolution method before resorting to legal
action, if both parties agree.

11. Governing Law and Jurisdiction
These Terms and any separate agreements for services shall be governed by and construed in accordance with the laws of England and Wales. The parties agree that any disputes or claims (contractual or non-contractual) arising out of or in connection with these Terms or the provision of services will be subject to the exclusive jurisdiction of the courts of England and Wales. If you are a consumer (and not a business), you may also have the right to bring proceedings in your local courts.

12. Changes to Terms
We may update or modify these Terms from time to time, for example to reflect changes in our services or legal requirements. If we make material changes, we will notify users by posting the updated Terms on our Site with a new effective date and, if appropriate, by other communication. It is your responsibility to review these Terms periodically. By continuing to use our Site or services after changes are posted, you accept the revised Terms. For any ongoing service engagements, we will obtain mutual agreement for any changes that substantially affect the scope or fees of the engagement.

13. No Waiver
Failure by either party to enforce any right or provision in these Terms shall not constitute a waiver of such right or provision. Any waiver must be explicit and in writing to be effective. If one party chooses to forgive a minor breach by the other, it does not mean future breaches will also be forgiven automatically.

14. Severability
If any provision of these Terms is held to be invalid or unenforceable by a court of competent jurisdiction, that provision will be severed and the remaining provisions will remain in full force and effect. The parties will, in good faith, amend the Terms to replace any invalid provision with a valid one that comes closest to the original intention.

15. Entire Agreement
These Terms, together with any specific campaign agreement or proposal, constitute the entire agreement between you and Aurum Influence regarding our services, and supersede all prior or contemporaneous communications and proposals (whether oral or written) between us regarding the subject matter. Each party acknowledges that it has not relied on any representation or warranty not explicitly stated in these Terms in entering into the agreement.

‍16. Assignment
The Client may not assign or transfer any of their rights or obligations under these Terms to a third party without our prior written consent (such consent not to be unreasonably withheld). Aurum Influence may assign or subcontract its obligations to an affiliate or as part of a business reorganization or sale, but will ensure the level of service remains consistent and will notify the Client of any such changes.

17. Third-Party Rights
A person who is not a party to this agreement shall have no rights to enforce any term of it. These Terms are made for the benefit of the signatories and not for any third party. (For example, while influencers are involved in campaigns, they are not a party to the contract between Agency and Client unless separately agreed.)

18. Contact Information
If you have any questions about these Terms or need to reach us for any reason, please contact:

Aurum Influence – Email: info@auruminfluence.io, Address: United Kingdom.

By using our services or site, you acknowledge that you have read, understood, and agree to these Terms and Conditions. We appreciate your collaboration and look forward to successful, ethical influencer campaigns together.